V Magazine, together with development company Other Edition launch V67 – The New York Issue on Apple’s iPad featuring Marc Jacobs and Lady Gaga.
V Magazine has devoted its Fall 2010 issue to all things New York. The iPad version of V67 showcases Gaga and Jacobs on the cover, photographed by Mario Testino. In addition, there is also exclusive video footage, showing a montage of Testino’s work from the printed pages of V67.
Realized with the support of Marc Jacobs, the V Magazine iPad application presents a unique series of Juergen Teller campaign images for Marc Jacobs, Marc by Marc Jacobs, and the Marc Jacobs fragrance Lola. Presented in an engaging and enticing format, exclusive Marc Jacobs video content is enhanced by the ability to browse and shop through Marc Jacobs’s e-commerce store.
V Magazine’s September issue for iPad includes the following features:
• Marc Jacobs Branded Content – featuring campaign images from the Marc Jacobs and the Marc by Marc Jacobs lines.
• Game Feature – An interactive fashion quiz feature throughout the iPad application testing users’ fashion and culture knowledge. Players are scored and ranked in real-time.
• “Be On The Cover” Feature – An engaging creative outlet that allows users to customize their own V Magazine cover. Once an image is created, users are able to share this image via e-mail and Facebook.
• Multiple Hotspots – Hotspots help bring the magazine to life, turning a typically flat experience into an interactive and dynamic digital one.
Other Edition’s CEO, Francis Malone says:
“The combination of V Magazine and the Marc Jacobs brands launching great experiences for Apple’s iPad is perfect–as they both stand for their love of fashion and commitment to quality. And although they are both based in New York, there is an exceptional international appeal. We have also worked closely to develop new elements into the iPad magazine experience, such as an interactive, real-time game. The experience is original, fun, and bold, and represents a real collaborative effort between a great media title and a great brand linked to leveraging the power of mobile content, creativity, and commerce.”
Thanks to Marc Jacobs, the launch of V Magazine for Apple’s iPad, the iPhone and the new digital versions will be available to download for only $1. Full details are available at www.otheredition.com and www.vmagazine.com.