Stella McCartney has taken her feet in the menswear arena with a lifestyle range designed for Adidas. In celebration of her gig that sees her designing the kit for the 2012 Olympic Games, the first of 3 sportswear collection is launching today.
“This is the first lifestyle-inspired collection and apart from bespoke tailoring, it’s the first time I’ve ever done anything for men,” McCartney tells Vogue UK. “It’s interesting to be able to work on both men’s and women’s looks in a more casual sporting arena, and to have a kind of easiness to them that appeals to people but still has a sort of edge, an element of the language of the Olympic games and Team GB.”
The menswear part of the collection will see hooded sweatshirts, tees and track pants.