For their 100 year anniversary, Bluebird has joined forces with menswear lifestyle label Private White V.C. in a magnificent celebration of British Heritage. The motor company that boasts over 20 land and water speed records to its name since its humble beginnings in 1912, has unveiled its new concept car which has been sponsored by Manchester based Private White V.C.
Over the past 100 years, Bluebird has become a legendary name, championing British culture across the world making their partnership with Private White V.C – a brand which grew out of a devotion to British manufacturing – the perfect marriage.
In aide of their centenary celebration, Private White V.C are sponsoring the creation of The Bluebird GTL electric race concept car which was unveiled outside the Haymarket Theatre, London. They will also have a Bluebird designer working from their studio space at their Lamb’s Conduit so that the GTL can be completed in time to compete in the 2014 Formula E races.
In honor of this, Private White V.C has created a stylish piece as part of their celebrations. The Private White A1 jacket is a refined versatile classic that can be put to good use all year long – on its own in the warmer months and under a coat when it’s colder out. The A1 jacket is available at a retail price of £325 from the London standalone Private White V.C store, 55 Lambs Conduit Street and online at Private White V.C.