Burberry showed its Burberry Prorsum Menswear Autumn Winter 2011 collection in Milan earlier today, after which the collection was made available for instant purchase using new innovative technology on Burberry.com.
Guests at the show in Milan included Burberry Chief Executive Angela Ahrendts, British model Cara Delevingne (who features in the brand’s Spring Summer 2011 ad campaign), Burberry Acoustic musicians George Craig (One Night Only), Johnny Borrell (Razorlight) and Johnny Flynn, actor Douglas Booth and Isaac Ferry all of whom wore Burberry.
British model Jacob Young (who is featured for the month of January alongside Cara Delevingne in the brand’s recently announced innovative evolving monthly Spring Summer 2011 campaign), British musicians Seb Brice and Tara Ferry and actor Matthew Beard all walked the runway in Milan.
The show was streamed on Burberry.com live from the show space using new technology to enhance the viewing and instant purchase experience, as well as on over 180 online sites globally. An on-demand version of the live stream is available on burberry.com.
Immediately after the show, visitors to the site are able to order outerwear and bags from the collection using instant messaging functionality to receive immediate product information and place an order (‘Click to Chat’) or by clicking for an instant call back by a Burberry salesperson to place an order (‘Click to Call’).
It’s another strong collection from Christopher Bailey but personally, I don’t think the mustard green or turquoise blue pieces will translate very well in everyday life. There is a certain oldness to these colors that stand in their way of being classic. On the other hand, the last trench with its stand-out black/white cow spots is a breath of fresh air.