With the recent ruling of Ebay VS LVMH - Ebay being ordered to pay $80.000 Euros for the unauthorized use of Givenchy, Kenzo, Christian Dior and Guerlain's perfumes brand name in the key word search on the popular site. It's not the first time Ebay has been fined; just this June, it was also ordered to pay LVMH 38 million Euros for allowing the sale of fake LVMH goods on its site.
I don't know how Ebay is going to completely put a clamp on the alarming number of counterfeit goods on its site. If there is demand, there will be supply and there will also be individuals clamoring to buy passable counterfeit merchandise. It would be a logistic challenge to say the least for Ebay to check on each and every vendor to ensure that all goods sold are 100% authentic.
I had a thought yesterday which led me to my search for vintage superheros tee-shirts. I somehow ended up on Ebay and I didn't know how fun it was to go through the lists of items that are up for sale. 3 hours, a couple of tee-shirts and multiple searches later (from Balenciaga to Christian Dior to Kiehl's), I realized just how vast and blatant the sale of counterfeit goods are on this otherwise great site.
I did a search for Comme des Garcons Play and there were polo-tees going for US$9! Yes, I was stunned too but it's obvious that an authentic, brand new Comme des Garcons Play polo would never cost US$9. But it did catch me off guard for a moment.
I abhor the counterfeit movement but I also know that it's going to be a long, uphill battle to eradicate it all because as mentioned, as long as there is demand, there will be supply. I have seen my fair share of people consciously seeking fakes and they don't see why they should stop buying fakes so deterring them won't be a simple them to do.
That said, I think having a warning label - like a sticker except virtually; informing about the lack of authenticity of a clothing or accessory would serve as a more in-your-face approach. Of course, an extremely low price tag is in itself a good warning but for those less clued in about how to spot a fake, a warning label on every page of each fake item might prove to be quite helpful in turning some of these consumers off.
The ones who don't give a damn about authenticity would still go ahead and shop to their hearts' content but the ones who are on the fence; well, it might not take a lot at all to sway them to the right side.








